Grupo Bimbo built its Mexican baking empire with an army of white delivery trucks and a reputation for sterling service. That makes Bimbo part of a growing trend in international commerce. Around the world, companies from emerging economies are scooping up assets in the wealthy West. Founded in in Mexico City, Bimbo—the name is a play on Bambi, the Disney character—began expanding aggressively in Latin America in the s.
Bimbo is a slang term for a conventionally attractive, sexualized, naive and unintelligent woman. As of the early 21st century, the "stereotypical bimbo" appearance became that of a brute and stupid, attractive woman, often blond and with a curvaceous figure and large breasts, possibly wearing heavy makeup and revealing clothing. It is also associated with "the dumb blonde " stereotype. The word bimbo derives itself from the Italian bimbo ,  a masculine- gender term that means " male baby" or "young male child" the feminine form of the Italian word is bimba.